Work Experience
2022-present
Fidelity Investments
Conversation Designer (AI)
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Design conversational content and enterprise user flows for Fidelity’s NetBenefits Virtual Assistant ( web + mobile)
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Created style guides, and maintained consistent brand voice across digital products
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Cross-functional partnership with engineers, LLM data scientists, and UX teams to deliver scalable enterprise content
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Translate complex financial/technical concepts into clear, user-friendly content for B2B consumers
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Conduct A/B testing, usability reviews, and surveys to refine content performance and ensure enterprise adoption
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Synthesize business requirements and user needs into clear, scalable content for enterprise platforms
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Mentor junior designers and established best practices for conversational and system content
UX Writer & Content Manager
2018-2022
Off the Ground Travel Co.
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Developed B2B and consumer-facing digital content across website, app, and communication channels.
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Created and managed content frameworks, glossaries, taxonomy and microcopy for new features and landing pages.
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Collaborated with marketing, CEO and COO to align content strategy with business objectives.
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Conducted user studies to capture insights and improve customer journeys.
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Demonstrated expertise in UX & UI best practices, testing, and iterative user journey development.
Content Designer
Freelance
2016-2022
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Created user journeys, dialog flows, personas, and prototypes for conversational platforms
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Translated business and product requirements into user-friendly conversational experiences
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Designed messaging frameworks that aligned with corporate branding
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Managed multiple projects simultaneously while adhering to strict deadlines, ensuring timely delivery of high-quality work products.
